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Nobody has all the answers … we are in this together!

AI is here. We cannot avoid it.

Thirty years ago, when companies first connected to the internet, the winners were not the ones who simply used it. The winners were the ones who rebuilt their business around it.

The same question is back with AI.

In McKinsey’s Agentic Organization framework, the redesign is framed around five pillars: business model, operating model, governance, workforce and culture, and technology and data.

Look at that list. Technology is just one of five. The rest is how the business actually runs.

Where most organisations get stuck is treating these five pillars as separate problems. A technology project here, a change programme there, a governance review somewhere else. The real shift comes from redesigning all five together, end to end, rather than optimising individual pieces in isolation.

Nobody has all the answers. We are all learning.

As Helen Toner, former OpenAI board member, put it in her TED talk on governing AI: “I don’t understand AI. And neither does anyone else.”

That is an honest starting point. AI is moving fast, the rules are still being written, and every organisation is figuring it out as they go. We are all on the same boat.

But some of us have been tracking it more closely.

At GSA, we learn from the organisations shaping how AI is built, governed, and applied: the Big Four, OpenAI, Anthropic, and the IAAP. We hold recognised AI qualifications and stay current with how the field is developing. But we do not come at this from technology alone. We bring first-hand experience from managing transformation programmes, sitting on both sides of the table as vendor and as client. We understand the complexity, the business sensitivity, and the real-world pressure that comes with getting this right.

We are committed to working with you across three areas: